Just before I graduated from my BA (Hons) in Fashion Journalism, I started networking and making sure I was at fashion events. This helped me get a few opportunities to be published as a writer, which quickly led to a fashion editor position at a small startup digital magazine.

From there, I also became an editor for a few other fashion websites before I began writing print articles for Wound Magazine, which then led to being made fashion features editor at Glass Magazine and being part of the launch team. I went on to write lead features for POP Magazine as well as fashion features for Emirates Woman in the UAE and also undertook lead interviews for entertainment press. Alongside this work I held PR roles in the art, fashion and entertainment industries.

What skills or perspectives did you develop in your career that continue to influence your work as a course leader at Vogue College?

Having started out in the industry nearly twenty years ago, I emerged during an exciting time for the growing digital media landscape. This allowed me to learn a lot because it was a space where there was room to grow. I was quick to learn skills like SEO, which made me valuable as a writer at this time, so finding a niche and keeping my finger on the pulse with emerging areas really helped me rather than fighting the print/digital divide.

I have worked across many areas of the media industry, from journalism to PR, marketing, branded editorial, and graphic design in the entertainment and lifestyle sector. This broad experience is something I continually draw on when developing our curriculum.

What excites you most about teaching the next generation of fashion and luxury professionals?

It’s always changing, and our students are always changing. They teach us as much as we teach them, and with the industry constantly evolving, we’re always learning together. It’s exciting.

What conversations or shifts in the worlds of fashion and luxury do you find compelling right now?

I’m excited to see how brands such as Hermès, Hugo Boss, and even Zara are employing artists to create more handmade assets for their campaigns.

It means we can legitimately get students off their laptops in the classroom and return to real physical creative experimentation, allowing them to exercise their imaginations rather than letting a piece of technology dictate it.

It was a fairly predictable reaction to the saturation of AI usage for creative work, but I find it really exciting to see something more real and tangible.

If you could sit in on your own class as a student, what would you be most excited to explore?

Fashion illustration, as well as fun styling workshops. Those aren’t areas I studied, so I think it’s great our students get to experience them.

How does the BA (Hons) Fashion Communication & Industry Practice help students turn their creativity into real‑world experience?

We keep a constant eye on what’s happening in the industry as well as what’s coming down the track. It’s important that our students emerge future proofed and ready for a changing industry.

We also bring in contemporary industry speakers for talks and workshops to help keep the curriculum rooted in real‑world experience.

If your students took just one mindset from your classroom into their careers, what do you hope it would be?

If you want something, go and get it. No one’s going to hand it to you, so work out how you’re going to get there strategically.