Vogue Summer School: Fashion Business
Discover the world of fashion business through the lens of British brands defining today's industry.
Explore the fashion world in one of the premier cities in heritage and artisanal fashion: London. Over two weeks, you’ll immerse yourself in London’s iconic fashion scene and get an inside look at renowned British brands including Burberry, Vivienne Westwood, Alexander McQueen and JW Anderson. Delve into the creative and business strategies behind both heritage and disruptor brands, and develop your understanding of how top fashion houses stay relevant in an industry that’s constantly shifting.
Guided by industry experts at Vogue, you’ll learn skills that will make your applications stand out to admissions officers and hiring managers alike, including marketing, branding and public relations. Hands-on projects are complemented by site visits to key fashion locations such as designer headquarters, flagship stores and ateliers, where you’ll get a firsthand look at the concepts and strategies behind successful brands. The course culminates in the creation and presentation of your own fashion brand, with real-time feedback from a panel of industry professionals.
What You’ll Take Away:
- Competitive skills in fashion business and a better understanding of your path in fashion
- Projects based on real-world briefs for your academic and creative portfolio
- A network of creative peers
- Confidence in your ability to navigate college living and study
- A formal certificate of completion to add to your resume and college applications
Vogue Summer School 2026 is now closed. Pre-register for Vogue Summer School 2027 to receive early consideration for admission and benefits including tuition savings.
Schedule
- Dates
- July 19 - 31, 2026
Term 1
- Dates
- August 2 - 14, 2026
Term 2
Course Highlights
Sample Schedule
Day 1: What Is a Fashion Brand Today?
Begin your exploration of the fashion industry by examining today’s brand landscape. Analyze the Condé Nast portfolio alongside key industry case studies to understand what defines a successful brand.
Day 2: Entrepreneurship in the Fashion World
Discover what it takes to launch and grow a fashion brand in a competitive global market. Gain insight into leadership, management and the strategic thinking required to bring a fashion concept to life.
Day 3: The Importance of Brand Strategy
Understand how brands define themselves and succeed in the market. Explore tools such as SWOT and PESTEL analyses to evaluate brand positioning. Analyze a range of fashion brands and begin shaping your own strategy in preparation for the final project.
Day 4: Understanding Your Customer
Develop detailed customer profiles and explore how brand identity connects with the right consumer. Analyze real-world examples to understand how brands effectively attract and retain their audiences.
Day 5: Marketing and Communications
Learn the roles of marketing, public relations and market research in building brand awareness and driving success. Understand how these disciplines work together to achieve strategic goals within the fashion industry.
Course Topics
Students will learn from fashion academics, industry experts and professionals at Vogue. They will also work in small teams to produce a business concept suitable to pitch to industry.
Topics include:
- Careers in Fashion
- Design and Craft
- Manufacturing and Sustainability
- Branding, Marketing, PR and Events
- Beauty and Fragrance
- Retail and Distribution
- Creative Services
Site Visits
Visits will include a combination of trips to major London museums and galleries, as well as flagship stores and other locations related to fashion.
Site visits may include:
- Burberry
- Fortnum & Mason
- Gieves & Hawkes
- Harrod’s
- Vivienne Westwood
- Alexander McQueen
- JW Anderson
- Victoria & Albert Museum and Storehouse
Guest Speakers
Students will hear firsthand from fashion industry experts and fashion business professionals about the topics that shape our understanding of the fashion, media and luxury lifestyle industries.
Guest speakers include:
- John Muleba, Brand Consultant, Former Senior Manager of Global Activations & Strategy at Burberry
- Geraldine Wharry, Fashion Futurist
Other guest speakers may also include:
- Fashion designers and entrepreneurs
- Fashion industry professionals in a variety of roles
- Fashion critics and journalists
- Museum curators and educators
Housing and Accommodations
Vogue Summer School in London Residential students reside at Unite Students, Hayloft Point in the London Tower Bridge neighborhood.
Admissions
Vogue Summer School is open to high school students (grades 10-12 and Graduating Seniors based on the grade the student is entering in the Fall 2026 school year). Students must be 16 years old by the first day of their term. All students applying to Vogue Summer School for the first time are required to complete an online application. Returning students do not need to reapply. Our online application can be completed in a few basic steps. As students work through their application, they may save their progress and return to the application before final submission.
Contact Admissions:
+1 (646) 438-7246
Tuition and Fees
Residential Program
Students live in university accommodation in central London.
Tuition of £5,690 includes:
- 13 nights of secure university accommodation in central London and 24/7 pastoral care from our experienced staff
- All meals included: breakfast, lunch and dinner
- Fashion Business instruction led by professionals at Vogue and other fashion industry experts
- A curated Student and Residential Life program featuring city exploration and a range of social and cultural activities
- A formal certificate of completion to add to your personal resume and college application
Day Program
Students who do not require housing commute to campus each day.
Tuition of £4,590 includes:
- Daily lunch
- Fashion Business instruction led by professionals at Vogue and other fashion industry experts
- A curated Student Life program featuring city exploration and a range of social and cultural activities
- A formal certificate of completion to add to your personal resume and college application
Flexible payment plans are available to all families.
A non-refundable initial payment of £1,100 is due within two weeks of receiving your acceptance letter in order to register for the program.
Refer a friend and you’ll both receive £200 off tuition. Both students must enroll and contact admissions at precollege@voguecollege.com for the discount to be applied.
FAQs
For more details on the day-to-day program experience, studying in London, and answers to common questions, please see our Summer 2026 FAQ page.
Guide for Parents
Planning for your student’s summer in London? Explore our Parent Guide for a detailed look at academics, daily life, accommodations, safety and support at Vogue Summer School in London.
Explore GuideLondon
An epicenter of talent and creativity, blending heritage with cutting-edge innovation. From the iconic luxury brands on Bond Street to the alternative vibes of Shoreditch, join a melting pot of inspiration shaping the future of fashion.
Explore Campus
