Brand Advisor and Luxury Digital expert with 15 years’ industry experience – specialising in Merchandising, Content and Customer Strategy.

Having led digital and merchandising teams across LVMH (Loewe and Stella McCartney), Burberry and Tommy Hilfiger – focusing on e-commerce performance and business growth. Connecting digital touch points to create experiences where brand storytelling meets commerce. He currently also provides mentorship to emerging designers in partnership with British Fashion Council; working with talent as Bianca Saunders, Saul Nash and Patrick McDowell.

Expertise across brand and merchandising strategy, digital storytelling through content and innovative experiences (AR & VR), clientelling strategies such as loyalty, engagement and MarComs.