Patricia Sancho Ortega
CEO of ROKSANDA | Non-Executive Director | Member of the MBFWMadrid Committee
Patricia Sancho is a leading figure in the international fashion and luxury industry, with over 20 years of experience in strategic growth, product development, and the global expansion of premium brands.
Throughout her career, she has held senior executive positions at companies such as Burberry, Armani, Juicy Couture, and Inditex. She also served as CEO of Temperley London, where she led transformation and international repositioning processes for the brand. Currently, she is the CEO of ROKSANDA, spearheading a new phase of creative and business growth for the company.
Patricia is a Non-Executive Director at TOUS, where she chairs the Sustainability and Product & Style Committees, and is a member of the committee of Mercedes-Benz Fashion Week Madrid, actively contributing to the growth and positioning of the Spanish fashion ecosystem on a global scale.
As founder of Atenea Consultancy, she advises luxury brands on strategies for growth, product excellence, digital transformation, and sustainability. A strong advocate for ethical and responsible practices, she works to balance business profitability with positive environmental and social impact.
