She has been art director of ten magazines: Punch, Company, Eve, the British and Russian editions of Cosmopolitan, House & Garden, GQ India (based in Mumbai), Myself Germany (based in Munich), and Russian Vogue (twice). Between 2013 and 2019, as Art Director of New Markets and Brand Development for Condé Nast International, she was involved in the launch of 14 titles, including seven editions of Vogue, around the world. She remains Design Director at Large for Vogue Hong Kong.

Always passionate about image making, Fiona launched DayFour, a magazine of independent photography, in 2002. She teaches Professional Practice on the Photography BA course at Oxford Brookes University and is a regular contributor to the podcast “A Photographic Life.”

She is co-author of The Fashion Yearbook, creative director of books for South African media agency Legacy Creates, and consults for commercial clients, on everything from website design to corporate rebrands.