From Idea to Image – The Vogue Universe

Patricia López, stylist at Vogue Spain, and Javier Zunzunegui, creative director of Habey Club, will share in this masterclass how design and styling connect to shape a visual universe that is both coherent and distinctive.

In this online session, “From Idea to Image – The Vogue Universe,” we will explore how an initial idea evolves into a fully realized image, aligning concept, garment, and narrative.

Through their creative dialogue, we will examine how a strong visual language is built and how the final image becomes a key tool for communicating identity in fashion.

Who is it for?

This session is designed for anyone interested in fashion design, styling, creative direction, and fashion communication who wants to understand how to build a visual universe with identity and coherence. It is especially relevant for those looking to pursue a career in the creative fields of the industry and take their first steps in a professional environment where concept and image are intrinsically linked, as well as for individuals interested in the Vogue Master’s in Fashion Design and Brand Creation and the Vogue Master’s in Fashion Image: Styling and Creative Direction.

About the speakers

Patricia López is a stylist at Vogue Spain. Her work is defined by an editorial perspective that transforms references, ideas, and trends into images with intention, sophistication, and narrative. Through styling, she approaches fashion as a visual language that connects creativity, context, and identity.

Javier Zunzunegui is the creative director of Habey Club, a brand recognized for developing a distinctive visual universe where garments, art direction, and brand building exist in dialogue. His creative vision reflects a contemporary approach to fashion, where design and identity are conceived as part of the same narrative.

Reserve your free spot for April 29 at 6:30 PM (Madrid time).