Vogue Summer School: Fashion Communication
Examine how fashion is shaped, presented and understood through storytelling in this hands-on pre‑college course.
Designed for students exploring college majors such as fashion communications, marketing, media or journalism, this pre-college program offers insider insight into how leading brands like Vogue shape the global fashion industry.
Refer a friend and you’ll both receive $250 off tuition.
This pre-college course introduces students to fashion communications, marketing and public relations through real-world projects. Students will create a promotional campaign, develop digital stories across social, print and experiential platforms, and craft a professional public relations pitch.
Schedule
- Dates
- June 7 - 19, 2026
Term 1
- Dates
- June 21 - July 3, 2026
Term 2
- Dates
- July 5 - 17, 2026
Term 3
- Dates
- July 19 - 31, 2026
Term 4
Course Highlights
Sample Schedule
Day 1: What Is Fashion Communication?
Start the week with an overview of fashion communication and its role within the broader fashion system. Explore different communication approaches and how they work together in integrated campaigns. Learn who creates these campaigns and how they shape brand identity and consumer engagement.
Day 2: Public Relations
Examine the role of public relations in the fashion industry, from its history to its impact on modern campaigns. Analyze real-world publicity examples and learn how to craft an effective press release.
Day 3: Fashion Features
Discover the art of storytelling through editorial writing. Explore product features and long-form articles, and gain insight into the feature-writing process as you learn from a Vogue editor. Develop skills in interviewing, structuring narratives and creating compelling fashion editorials.
Day 4: Visual Communication
Learn how visual storytelling communicates brand identity. Explore long-form visuals such as editorial photography, as well as short-form content for advertising and social media.
Day 5: Vogue Headquarters Experience
Experience the industry firsthand with a visit to Vogue at One World Trade Center. Gain insight into professional workplace standards and explore the departments that power Vogue and Condé Nast, offering a real-world perspective on careers in fashion communication.
Course Topics
Students will learn about fashion marketing, communication and public relations from industry experts whilst working as a team producing a strategic campaign pitch that covers social media, digital, print and experiential platforms.
Topics include:
- Introduction to Fashion Marcomms
- Fashion storytelling: Pitching and Building a Story
- Marketing, Branding and Promotion
- Campaign Strategy and Content Creation
- Brand Awareness and Consumer Insights
- Fashion Media and Journalism
Site Visits
Visits will include a combination of trips to major New York City art museums and galleries, as well as designers’ studios and other places related to fashion, including the esteemed Vogue HQ.
Site visits may include:
- Vogue HQ
- Spring Studios
- The Costume Institute at The Metropolitan Museum of Art
- Brooklyn Museum
- Museum of Arts and Design
- Flagship stores along the Garment District on Fifth Avenue
- Designer studios and ateliers
This is a new course and final site visits are subject to change.
Guest Speakers
Students will hear firsthand from fashion industry experts and fashion marketing and communications professionals about the topics that show how storytelling is used in advertising, public relations and social media.
Guest speakers may include:
- Fashion marketing and communication managers
- Public relations specialists
- Brand strategists
- Social media managers
- Fashion industry professionals in a variety of roles
Admissions
Vogue Summer School is open to high school students (grades 10-12 and Graduating Seniors based on the grade the student is entering in the Fall 2026 school year). Students must be 15 years old by the first day of their term. All students applying to Vogue Summer School for the first time are required to complete an online application. Returning students do not need to reapply. Our online application can be completed in a few basic steps. As students work through their application, they may save their progress and return to the application before final submission.
Tuition and Fees
Residential Program
Students live in dorm-like facilities in Lower Manhattan.
| Tuition, Room and Board | $7,440 |
| Materials Fee * | $255 |
| Total Cost of Attendance | $7,695 |
Day Program
Students commute to campus and do not receive room and board.
| Tuition and Daily Lunch on Class Days | $5,940 |
| Materials Fee * | $255 |
| Total Cost of Attendance | $6,195 |
A non-refundable initial payment of $1,500 is due within two weeks of receiving your acceptance letter in order to register for the program.
Students who enroll in multiple terms are eligible for a $500 discount on each term.
Refer a friend and you’ll both receive $250 off tuition. Both students must enroll and contact admissions at precollege@voguecollege.com for the discount to be applied.
Flexible payment plans are available to all families.
*Materials Fees cover activities, equipment, and other instructional materials. Program fees do not include health insurance. All students are required to have their own health insurance coverage.
FAQs
For more details on the day-to-day program experience, studying in New York City, and answers to common questions, please see our Summer 2026 FAQ page.
New York City
New York City, where tradition meets innovation at every corner, stands as a vibrant epicenter of cultural diversity and creativity. From the upscale boutiques of Fifth Avenue to the eclectic fashion scenes of SoHo and Williamsburg, the city pulses with diverse inspiration.
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