Vogue Summer School: Fashion Business Level 1: Marketing & Communication
Discover the art of digital marketing and brand communication to connect luxury brands with modern consumers.
Explore the essential tools of marketing and communication in fashion, beauty, and luxury industries with Vogue Summer School’s one-week intensive course. This program is designed to give you a broad understanding of how to connect products with consumers through effective communication strategies. You’ll engage with diverse subjects covering both traditional and digital marketing, complemented by visits to key industry players and lifestyle experiences.
Over the course of a week, you’ll dive into key subjects ranging from brand communication and digital marketing to the creation of fashion films and events, offering a well-rounded perspective on how to effectively market and communicate luxury products.
The program offers more than just classroom learning – you’ll have the opportunity to engage with top professionals in the field, visit major industry companies, and experience lifestyle outings related to fashion and beauty. It’s an ideal course for those eager to explore or advance a career in fashion marketing, communication, or senior management roles in the luxury sector. Whether you’re aspiring to work in large fashion companies, sales departments, communication agencies, or media offices, this course will equip you with practical tools and industry insights.
Designed for both newcomers and experienced professionals, the course allows you to gain first-hand exposure to the latest industry trends, while building essential skills in branding, digital strategy, and content creation. Through a combination of lectures, workshops, and real-world projects, you’ll deepen your understanding of the business side of fashion and learn how to create compelling narratives that resonate with today’s consumers.
Structure
The program spans three modules, blending theory with practical skills. It includes live group sessions, company visits, and hands-on projects, giving you real-world exposure to the industry.
You’ll be guided by an industry expert through interactive lessons and workshops, receiving personal feedback to help you apply what you learn.
Each module is designed to provide a foundation in marketing and communication, with a specific focus on digital marketing and essential tools for fashion communication.
Course Content
This program is designed to give you a comprehensive understanding of fashion marketing and communication, blending both digital and traditional methods. You’ll gain the skills to build strong brand identities and engage consumers in the fast-paced world of fashion, beauty, and luxury. The modules include:
Introduction to Fashion Marketing
In this module, you’ll learn the fundamentals of fashion marketing, including the importance of branding and how to communicate a brand’s vision effectively. You’ll explore strategies for positioning a brand in the competitive fashion market and gain insights into the daily operations of a fashion communication office.
Digital Fashion Communication
This module delves into digital marketing techniques, focusing on social media strategies and brand empowerment. You’ll learn how to craft effective online campaigns, track their success using analytics, and adapt to rapidly changing digital trends to keep your brand relevant.
Tools for Fashion Communication
Here, you’ll gain practical skills in producing fashion videos and managing events. The module includes insights into the creation of fashion films and organising successful events that align with a brand’s identity. A visit to a communication agency offers you an opportunity to see these tools in action.
Vogue Certificates
You can combine several of our courses to earn a Vogue Training Certificate. Enroll in 2, 3 or 4 of our courses in consecutive weeks and specialize in the areas that interest you most.
Vogue Certificate in Fashion Styling
- Fashion Styling Course (Level 1)
- Fashion Styling Course (Level 2)
Vogue Certificate in Fashion Styling and Communication
- Fashion Styling Course (Level 1)
- Fashion Styling Course (Level 2)
- Communication and Event Planning Course
Vogue Certificate in Fashion Business and Communication
- Communication and Event Planning Course
- Fashion Business 1 – Marketing & Communication
- Fashion Business 2 – Strategy, Data and Leadership
Vogue Certificate in Fashion Styling, Fashion Business and Communication
- Fashion Styling Course (Level 1)
- Fashion Styling Course (Level 2)
- Fashion Business 1 – Marketing & Communication
- Fashion Business 2 – Strategy, Data and Leadership
Schedule
Course Dates
June 22 – June 26, 2026 (Last spots available).
July 6 – July 10, 2026
Class Days & Times
Monday to Friday, 9.30am-2.30pm
Accreditation
Accrediting Body & Award Structure
This program is spread over one week and is awarded by Vogue College of Fashion. The program offers a unique blend, combining academic rigor and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.
Credits
The program does not carry any European Credit Transfer System (ECTS) credits.
Living in Madrid
If you’re coming to live in Madrid during your studies at Vogue College of Fashion, here you can find information about accommodation, the cost of living in Madrid, and necessary administrative procedures.
Fees
| Spanish Student | International Student |
|---|---|
| 750€ | 750€ |
The admission process is free of charge. Students can apply for a spot in the course without any cost. Once the admission is confirmed by Vogue College of Fashion, the student must pay a €400 fee as a reservation and enrollment deposit to secure their spot in the course.
The amount of the place reservation will be deducted from the total price of the course.
You can choose to make a one-time payment of the total course fee or split the payment into several installments.
The course must have been paid in full before its start date.
A refund of the place reservation rights may only be requested in the event of impossibility of attendance due to a justified serious illness or other unexpected reason of comparable severity, as well as due to force majeure.
Student Loans, Scholarships, & Bursaries
This course does not offer scholarships. Students are welcome to explore other third-party methods or schemes of financing.
age. Accommodation information can be found on our Accommodation page.
Admissions
By clicking the link below, you will find detailed information about the admission process for this course. All required documents to apply for a spot must be submitted via email.
We remind you that the admission process is free of charge and involves no cost.
Deadline
The enrollment period for this program is now open.
