Vogue Summer School: Fashion Business 2 – Strategy, Data and Leadership
Explore the strategic vision, data analysis and leadership required to master the fashion, beauty and luxury business.
Explore the strategic vision, data analysis and leadership required to master the fashion, beauty and luxury business.
This advanced and intensive one-week course from the Vogue Summer School is designed to elevate your marketing and communication knowledge from a tactical to a strategic plane. We will provide you with the tools to make data-driven decisions, optimize the financial performance of your campaigns (ROI), and lead transformation and growth projects.
Throughout the week, you will immerse yourself in highly specialized modules that cover everything from the implementation of sustainable business models and the calculation of Return on Investment (ROI), to reputation crisis management and advanced luxury E-Commerce optimization. You will discover the real impact of Artificial Intelligence (AI) and the Metaverse on consumer relationships.
Structure
The Level 2 course would focus on developing an analytical and strategic vision, preparing students to lead complex projects, manage brand reputation in volatile environments, and optimize the financial performance of marketing initiatives.
The program spans three modules, blending theory with practical skills.
Course Content
This program is composed by 3 modules:
Module 1: Business Strategy, Sustainability and Business Models
This module deepens the business perspective, moving beyond branding to analyze how fashion brands scale, secure financing and adapt to the ethical and environmental demands of the current market.
Module 2: Data-Driven Marketing, E-Commerce and New Technologies
While Level 1 addresses social media and basic Analytics, Level 2 focuses on Big Data, Artificial Intelligence (AI) and the optimization of key digital sales channels.
Module 3: Specialized Communication, Advanced PR and Crisis Management
This module elevates the “Tools” from Level 1 to a level of high-complexity reputation strategy and public relations, including managing high-profile personalities and risk situations.
Vogue Certificates
You can combine several of our courses to earn a Vogue Training Certificate. Enroll in 2, 3 or 4 of our courses in consecutive weeks and specialize in the areas that interest you most.
Vogue Certificate in Fashion Styling
- Fashion Styling Course (Level 1)
- Fashion Styling Course (Level 2)
Vogue Certificate in Fashion Styling and Communication
- Fashion Styling Course (Level 1)
- Fashion Styling Course (Level 2)
- Communication and Event Planning Course
Vogue Certificate in Fashion Business and Communication
- Communication and Event Planning Course
- Fashion Business 1 – Marketing & Communication
- Fashion Business 2 – Strategy, Data and Leadership
Vogue Certificate in Fashion Styling and Fashion Business Communication
- Fashion Styling Course (Level 1)
- Fashion Styling Course (Level 2)
- Fashion Business 1 – Marketing & Communication
- Fashion Business 2 – Strategy, Data and Leadership
Schedule
Course Dates
June 29 – July 3, 2026
July 13 – July 17, 2026
Class Days & Times
Monday to Friday, 9.30am-2.30pm
Accreditation
Accrediting Body & Award Structure
This program is spread over one week and is awarded by Vogue College of Fashion. The program offers a unique blend, combining academic rigor and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.
Credits
The program does not carry any European Credit Transfer System (ECTS) credits.
Living in Madrid
If you’re coming to live in Madrid during your studies at Vogue College of Fashion, here you can find information about accommodation, the cost of living in Madrid, and necessary administrative procedures.
Fees
| Spanish Student | International Student |
|---|---|
| 750€ | 750€ |
The admission process is free of charge. Students can apply for a spot in the course without any cost. Once the admission is confirmed by Vogue College of Fashion, the student must pay a €400 fee as a reservation and enrollment deposit to secure their spot in the course.
The amount of the place reservation will be deducted from the total price of the course.
You can choose to make a one-time payment of the total course fee or split the payment into several installments.
The course must have been paid in full before its start date.
A refund of the place reservation rights may only be requested in the event of impossibility of attendance due to a justified serious illness or other unexpected reason of comparable severity, as well as due to force majeure.
Student Loans, Scholarships, & Bursaries
This course does not offer scholarships. Students are welcome to explore other third-party methods or schemes of financing.
Admissions
By clicking the link below, you will find detailed information about the admission process for this course. All required documents to apply for a spot must be submitted via email.
We remind you that the admission process is free of charge and involves no cost.
Deadline
The enrollment period for this program is now open.
