Vogue January Term: Fashion Marketing
Explore fashion marketing with Vogue College's two-week January Term program for second-year undergraduate students.
Vogue January Term: Fashion Marketing is an intensive two-week study abroad program in New York City designed for undergraduate students interested in fashion, marketing, business, communications, and related disciplines. Combining academic study with direct industry engagement, the course offers an immersive introduction to how fashion brands build, position, and market themselves in a competitive global landscape.
Through company visits, retail tours, guest lectures, networking opportunities, and hands-on brand analysis projects, you will explore the strategies that drive success across luxury, contemporary, and emerging fashion businesses. Examining real-world marketing campaigns and consumer trends, you’ll gain insight into how brands develop their identity, communicate with audiences, and adapt to an evolving digital marketplace.
Expert-led sessions introduce key concepts in brand strategy, consumer behavior, digital marketing, content creation, and luxury retail, while industry visits provide firsthand exposure to the business of fashion in one of the world’s leading fashion capitals.
By connecting classroom learning with practical industry experience, you will develop a deeper understanding of contemporary fashion marketing and the diverse career opportunities shaping the future of the sector.
Apply by the Early Bird Deadline on October 5 for $225 off your tuition.
Schedule
Class Days and Times
Classes meet Monday-Friday over the scheduled two weeks, with two class sessions per day:
- Morning Class Session: 10am-12pm
- Afternoon Class Session: 2pm-4pm
- Dates
- January 3 - 16, 2027
Date
Outcomes
Develop a stronger understanding of contemporary fashion marketing and the ability to critically apply key concepts within real-world industry contexts.
By the end of the course, you will be able to:
- Critically evaluate current fashion marketing strategies, campaigns, and industry trends.
- Apply core marketing and branding concepts to real-world fashion and luxury retail environments.
- Analyze the impact of consumer behavior, culture, technology, and innovation on fashion brands.
- Assess how digital marketing, social media, and emerging technologies influence customer engagement.
- Develop professional insights into the structure and operation of the global fashion industry.
- Reflect on current challenges and opportunities facing fashion businesses in an increasingly competitive marketplace.
Course Topics
Students will explore the key principles shaping contemporary fashion marketing.
Topics may include:
- Fashion brand strategy
- Consumer behavior
- Digital and social media marketing
- Luxury retail
- Customer experience
- Trend forecasting
- The global fashion marketplace
Site Visits
Visits will include a combination of trips to major New York City art museums and galleries, as well as designers’ studios and other places related to fashion, including the esteemed Vogue HQ.
Site visits may include:
- Vogue and Condé Nast HQ
- Behind-the-scenes retail visits to Chanel, Louis Vuitton, Printemps New York
- Bergdorf Goodman, Saks Fifth Ave, and Bloomingdales
- PR & fashion marketing agencies
- The Metropolitan Museum of Art
- The Brooklyn Museum
Guest Lectures
Vogue January Term: Fashion Marketing students will learn directly from industry insiders and experts who will offer first-hand insight into the fashion world.
Guest lectures may include:
- Brand directors
- Celebrity stylists
- Digital fashion strategists
- Creative directors
- PR directors
- Digital retail leads
Schedule
Program orientation will take place during the first morning class session on Monday, January 4.
Final project presentations will be scheduled for the afternoon of Friday, January 15, with a closing event that evening.
Residential students should plan to arrive at the program housing on Sunday, January 3 and depart on Saturday, January 16.
Tuition and Fees
Tuition
$3,500 $3,275 for those who apply by the Early Bird Deadline on October 5.
Optional Accommodation
$1,950
Deposit
A program deposit of $1,500 is required for students to reserve their enrollment in the program. The deposit is credited toward the total tuition amount.
Application Fee
To apply, students are required to submit a non-refundable $50 fee via the online application.
Admissions
We seek applicants with a passion for fashion, media and luxury lifestyle industries, ready to make an impact on the future of fashion. This course is open to applicants at least 18 years old by the beginning of the program and currently enrolled in an undergraduate university program.
Applying students are required to have a minimum 2.5 GPA or equivalent and will need to upload an unofficial copy of their most current university transcript as well as provide a short personal statement detailing their interest in the program. For non-native English speakers, we require a minimum IELTS score of 6.5, TOEFL score of 85 IBT, CEFR score of B2, or a Duolingo score of 120.
The program is suitable for students studying a wide range of major subjects across, humanities, arts, fashion and business.
Applications for Vogue January Term are now open. Apply by the Early Bird Deadline on October 5 for $225 off your tuition.
Apply
Questions?
For questions about the program or assistance with the admissions process, please contact our admissions team at:
Email: admissions@voguecollege.com
UK Phone: +44 20 7184 9862
US Phone: +1 212 897 6644
You are also welcome to book a phone or video consultation with our admissions team to learn more about this program. Book Your Consultation Here.
New York
New York City, where tradition meets innovation at every corner, stands as a vibrant epicenter of cultural diversity and creativity. From the upscale boutiques of Fifth Avenue to the eclectic fashion scenes of SoHo and Williamsburg, the city pulses with diverse inspiration.
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