Vogue Summer Program: Fashion Business in Madrid
Explore fashion business and Spanish culture with Vogue’s accredited undergraduate-level summer program in Madrid.
Study fashion where culture, creativity, and business collide—right in the heart of Madrid.
This four-week, English language accredited summer course with VOGUE immerses undergraduates in Spain’s dynamic fashion industry, from global powerhouses like Zara to luxury artisans and heritage crafts. Through hands-on workshops, guest lectures from industry experts, cultural excursions, and a field trip to Valencia’s textile hubs, students explore fashion business through the Spanish context of slow sustainability and craftsmanship. You will learn how Spanish culture shapes fashion, and how local ideas become global trends, while building practical skills and insider insight into one of Europe’s most exciting fashion capitals.
This four-week course goes beyond the classroom to give students a true taste of what it’s like to work in the global fashion industry. You won’t just study brands; you’ll think and act like a fashion professional. Through hands-on, project-based assignments, you will explore real Spanish consumers, decode international trends, and build brand strategies shaped by culture, tourism, and global fashion. Along the way, you will learn how European fashion business differs from other global models, giving you a competitive edge in an increasingly international industry.
The experience builds directly toward your future career in the global fashion industry. Working in teams, you will develop a capstone project and pitch it at Vogue Madrid to industry experts, gaining real-world presentation experience in a professional, international setting. Guest speakers, site visits, and workshops connect you with designers, marketers, and creative leaders and help you imagine yourself in similar roles. You will leave Madrid with a portfolio-worthy project, a global perspective, and the confidence to talk about fashion, culture, and strategy in interviews, internships, and beyond.
Schedule
8 June – 3 July, 2026
Class Days & Times
Monday, Tuesday, Wednesday, Thursday, 10am-4pm
Modules
This four-week program provides a focused yet extensive introduction to the fashion business.
Week 1: The Spanish Fashion Landscape
Week 1 introduces Madrid’s dynamic fashion scene, where cultural heritage meets global brands. Through a guest lecture with Condé Nast Madrid, seminars on Spanish fashion history, and a hands-on flamenco costume workshop, students explore how culture, media, and craftsmanship shape the industry. This week builds essential fashion business foundations while highlighting what makes Spanish and European fashion distinct from the U.S. market.
Week 2: Branding, Marketing, and the Spanish Consumer
Learn to identify how cultural identity shapes consumer behavior and brand positioning in Madrid. Explore how Spanish fashion brands communicate identity through storytelling, visual strategy, and audience engagement. Understand new trends in fashion business, such as digital marketing and influencing.
Week 3: The Business Model of Spanish Craftsmanship
Trace the business of fashion from the development of raw materials to merchandizing and storefront design. Explore ways in which Spanish fashion is positioning itself as a hub for ‘slow fashion,’ and how ‘Made in Spain’ is a marketing tool for conscious consumers. Examine the production lines and practices of retailers, comparing and contrasting supply chain processes of fast fashion and luxury retail. Travel to Valencia to explore traditional textile production and artisan craftsmanship.
Week 4: Madrid as Inspiration
Through sessions with local entrepreneurs and innovation hubs, gain practical knowledge about business and entrepreneurship in Madrid’s creative economy. Apply merchandizing basics and evaluate retail strategies in the Spanish context. Explore careers in fashion and networking with Vogue.
Site Visits
As part of Vogue Summer Program: Fashion Business in Madrid, students will participate in curated site visits that bring Madrid’s dynamic fashion landscape to life. These visits may include:
- Behind-the-scenes tours of textile production and artisan crafts
- Bespoke tours of global retailers, such as Zara
- Exploration of historic fashion districts
- Visit to Valencia
- Designer studio and atelier tours
Sample co-curricular locations in Madrid may include:
- Condé Nast Madrid
- Salamanca’s ‘Golden Mile’
- Museo del Traje (Costume Museum)
- Plaza de las Salesas
Guest Lectures
Vogue Summer Program: Fashion Business in Madrid students will learn directly from industry insiders and creative leaders who bring the Spanish and global fashion industries to life. Guest lecturers may include:
- Vogue Spain editors and Condé Nast media executives
- Fashion brand directors and creative strategists
- Marketing and digital content leads for Spanish and European fashion houses
- Designers and artisans specializing in Spanish craftsmanship and textiles
- Sustainability and supply-chain experts in fashion production
- Fashion entrepreneurs and startup founders based in Madrid
- And more
Accreditation
Vogue Summer Program: Fashion Business in Madrid is accredited for 4 U.S. semester credits. Students will be asked to indicate in Week 1 whether they wish to obtain an official transcript for this course. Please contact Admissions for further information.
Syllabus
Download the sample syllabus for Vogue Summer Program: Fashion Business in Madrid below.
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Madrid
A vibrant capital where tradition meets modern style. From the iconic Palazzo Reale to the elegance of Calle de Serrano, discover a city alive with culture, innovation, and global influence—shaping the next generation of fashion.
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