MA International Luxury Business (Online)
Develop your expertise in the commercial, business and strategic facets of luxury brands and the global fashion industry.
Through an immersive online format, the MA International Luxury Business equips you with the expertise to navigate and lead in the global luxury sector. Through this programme, you will develop a comprehensive understanding of brand strategy, consumer behavior and business management within an evolving international luxury market.
Developed by industry leaders and rooted in the authority of Vogue–which brings 130 years of expertise in fashion business, media and luxury–this fully online Master’s programme delivers the same academic rigour and industry insights as our campus-based MA programmes in London and Madrid. The curriculum is designed to reflect the latest trends in luxury brand development, business management and market strategy, ensuring that you gain the skills and knowledge required to succeed in any part of the luxury sector including fashion, lifestyle, wellness, travel, culture or more.
The online format provides flexibility, allowing students worldwide to engage in dynamic discussions, collaborative projects and real-world luxury business case studies. You will analyse consumer engagement, business strategy and the evolving landscape of global luxury markets. Choose to study full-time over 1 year or part-time over 2 years — with each semester running for 12–14 weeks, you can shape your learning around your lifestyle.
Academic Structure
The MA International Luxury Business (Online) programme incorporates flexibility for students to complete at their own pace, whether participating full-time or part-time. Students begin their classes in the fall and follow the sequence of classes and subject areas covered in the in-person program.
This program may be undertaken on a part-time basis, making it well suited to students balancing other personal or professional commitments. Delivered online, the course is designed to accommodate a variety of schedules, allowing students to engage with content, live sessions, and independent study in a way that suits their individual needs.
Choose between full-time (1 year) or part-time (2 years) study options to suit your schedule with each semester running for 12–14 weeks.
- Full-time – 1 year: Complete 2 modules in Semester 1, 2 modules in Semester 2, followed by your Final Master’s Project in Semester 3.
- Part-time – 2 years: Study 1 module per semester at a steady pace.
Time Commitment:
Expect to dedicate around 20–25 hours per week per module, typically broken down as:
-
5–7 hours engaging with recorded lectures, seminars, and discussions
-
15–18 hours for readings, research, assignments and project work
Flexible Learning Experience:
You’ll access weekly content on your own schedule, including:
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Pre-recorded lectures
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Weekly readings and interactive activities
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Online discussions via Canvas
You’ll also benefit from live weekly sessions, such as:
- Q&As with module leaders
- Live tutorials
- Real-time lectures or discussions
This structure ensures you’re supported and connected—wherever you are in the world.
Modules
Semester 1
The Business of Luxury
Develop a strategic mindset and gain the critical tools needed to understand how luxury brands succeed in a fast-changing global market. Explore how leading businesses respond to shifting consumer values, cultural trends, and economic pressures, while redefining what luxury means today. Through research and real-world case studies, you learn how brands innovate, build loyalty, and stay relevant.
Consumer Behaviour
Analyse consumer preferences and market trends shaping the luxury sector. Build essential research skills to uncover valuable consumer insights. Through hands-on projects, you identify shifts in behaviour, evaluate emerging trends, and assess how market changes impact luxury brands. Apply your findings to strategic decision-making, preparing you to navigate the evolving luxury landscape with confidence and clarity.
Semester 2
Luxury Brand Management
Explore the world of luxury brand management, learning how to lead strategically, position brands effectively, and make sound financial decisions in a global context. Examine the unique challenges luxury businesses face and align brand identity with business goals. Using a simulated luxury brand case study, you create real-world responses that build leadership, strategic thinking, and financial acumen.
Global Luxury Business Strategy & Innovation
Explore how luxury brands craft global strategies to grow market share, drive innovation, and maintain exclusivity in a competitive landscape. Collaborate in teams on a live brief set by a real luxury brand or business. Take on assigned roles, develop creative strategies, and pitch your final ideas directly to the client. Along the way, you gain hands-on experience, workshop with industry professionals, and reflect on your contribution to a dynamic, business-focused team.
Semester 3
Final Masters Project
Bring everything you’ve learned together by tackling a real-world challenge or opportunity in your chosen area of interest. Work independently with expert guidance from a supervisor to develop a research-led, actionable project that aligns with your career goals. Whether you choose a business strategy, design concept, or consultancy report, your final project demonstrates your ability to think critically, apply industry insight, and communicate ideas with impact.
Accreditation
Accrediting Body & Award Structure
This programme holds international recognition as a degree qualification accredited and conferred by The University of Buckingham.
Credits
The degree carries a value of 180 credits within the UK’s Regulated Qualifications Framework (RQF) at level 7, equivalent to 90 European Credit Transfer System (ECTS) credits. It is structured as three 13-week semesters spread across one academic year at RQF level 7. The programme combines academic rigour and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.
Careers
Previous students have gone on to work at Condé Nast, Vogue, Glamour, Aisle 8 PR Agency, Net-A-Porter, Harvey Nichols, L’Oréal, Grazia, HLabs Creative Agency, GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton and many more.
This programme contains modules, experiences and opportunities designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional working practice.
Within the course content, there will be many career and professional development elements and activities available to you, including:
- Alumni Career panel
- Reality of ‘Careers in the Fashion Industry’ session
You will also have dedicated career sessions including, but not limited to:
- Strengths testing
- CV & Cover Letter Finessing
- Mock Interviews
- Career path planning
- Professional Portfolio creation
- 1-2-1 tutorials
Technology
Hardware Requirements
Laptop
PC / Mac desktop
Mobile / Tablet device
Operating System Requirements
Windows 7 or higher (recommended)
MAC OS X 10.6 (Snow Leopard) or higher (recommended)
The latest operating system on mobile / tablet devices
Visual & Audio Requirements
Speakers and microphone, or headset
Webcam
Fees
Annual tuition fee: £22,950
We offer course fee reductions to alumni. Visit our Terms & Conditions for more details.
Deposit Payment & Instalment Options
To secure your place on the course, a deposit of £3,000.00 is required within 14 days of receiving your offer. Please note, the deposit option is unavailable for bookings made within six weeks of the course start date where full course fees are required.
Students have the option to pay the tuition fee in instalments over the duration of the course. International students are required to pay the first instalment of the course fee in full and in advance to obtain the CAS number necessary for Student Visa purposes.
Scholarships, Bursaries, & Student Loans
Vogue College of Fashion offers a range of partial tuition merit scholarships. After submitting an application, the admissions team will reach out with details to apply for a scholarship. Scholarship applications are welcome from Home and International students. If you have any questions or if you’ve applied and haven’t yet received a scholarship application, please contact the admissions team at admissions@voguecollege.com.
Students studying at Vogue College of Fashion are currently ineligible for student loans.
Admissions
We seek applicants with a passion for fashion, media, and luxury lifestyle, ready to make an impact on the future of these industries. Apply directly to the College, ensuring all required documents are submitted.
How to Apply
All students should apply directly to Vogue College using the Apply button on this page. All required documents outlined in our full admissions requirements must be included with the application. For enquiries regarding entry requirements or the admissions process, applicants may contact our Admissions Team at admissions@voguecollege.com.
Deadlines
Priority Deadline: 1 May 2025
Regular Decision: 1 July 2025
Final Deadline: 15 September 2025
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An epicentre of talent and creativity, blending heritage with cutting-edge innovation. From the iconic luxury brands on Bond Street to the alternative vibes of Shoreditch, join a melting pot of inspiration shaping the future of fashion.
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