Fashion Media Essentials: Content Creation, Journalism & Storytelling
Understand the fashion media ecosystem through the expert eye of the world’s most influential fashion publication, Vogue.
Understand the fashion media ecosystem through the expert eye of the world’s most influential fashion publication, Vogue. Learn how to create a compelling narrative, how to uncover trends, deliver insightful critiques and captivate audiences with impactful content across all forms of media.
Who is this course for?
This course invites fashion lovers curious about a future career in media to explore the range of options in the industry while building a foundation of key skills and insights for further study in college.
Your final portfolio
During the final week of this course, you will work on your final portfolio piece in the form of an editorial proposal, producing your own Vogue cover mockup and paid partnerships concept in addition to key content for the issue.
Schedule
Made to fit your schedule, Vogue Online Essentials courses are asynchronous so you can participate at your convenience.
- Dates
- October 5 - 30, 2026
Date
Sample Schedule
All course content is self-paced—weekly modules unlock with completion of the previous week’s discussion tasks, assignments and readings. All assignments are given feedback by our industry expert faculty. The following is an example of a weekly module.
Written Narratives
- Types of Fashion Media Articles
- Working with Editors
- Structuring a Feature
- Fashion Writing
- Task: Explore Fashion Writing
Social Storytelling
- Writing for Social Media
- Social Media Strategies
- 73 Questions by Vogue
- Task: Social Media Campaign
Guest Speakers
Students will hear firsthand from fashion industry experts and fashion media professionals about the topics that shape our understanding of the fashion, media, and lifestyle industries.
Guest speakers include:
- Léa Kichler, Arts and Graphics Lead, Condé Nast
- Jon Piereth, Studio Operations Director, Condé Nast Studios
- Sache Taylor, Special Events Director, Vogue
- Geraldine Wharry, Regenerative Futures Architect
- Paul Tierney, Arts, Culture, and Travel Writer
- John Muleba, Creative Brand Strategist
- Fiona Hayes, Art Director and Designer
- Zoe Souter, Head of Careers and Recruiting Professional
- Armand Cordero, Illustrator, Animator, Designer
- Sara Hassan, Creative Director, Styling Lead
- Timothy Rennie, Art Direction, Design & Branding Creative
- Annabel Kerman, Fashion Stylist and Creative Director
- Esther Knight, Trend Forecaster and Founder
Course Topics
Explore key themes such as styling, content creation, journalism and art direction, guided by industry professionals. Weekly assignments, including designing a Vogue cover, creating trend pages and shooting beauty still-life images, will sharpen your creative and practical skills.
Topics include:
- Introduction to Fashion Media
- Creative Practice in Fashion Styling
- Fashion Storytelling
- The Business of Fashion Media
Eligibility
Vogue Essentials courses are open to ages 14-17. Students must be 14 years old by the first day of their course.
Fees
Each four-week course is $995.
