Vogue Summer School: Fashion Business
Discover how creativity and strategy come together in fashion business, from branding and marketing to industry innovation.
This pre‑college course introduces students to the fundamentals of fashion business, exploring how creativity, marketing, branding and promotion connect to business strategy. Examine how fashion brands build identity, stand out in a competitive marketplace and understand their customers.
Designed for students exploring college majors in fashion business, marketing or management, this course also encompasses key industry trends, career pathways and the future of fashion—helping you to gain clarity and confidence as you prepare for college applications and future study.
Vogue Summer School 2026 is now closed. Pre-register for Vogue Summer School 2027 to receive early consideration for admission, priority access to course selection, and benefits including tuition savings.
Schedule
- Dates
- June 7 - 19, 2026
Term 1
- Dates
- June 21 - July 3, 2026
Term 2
- Dates
- July 5 - 17, 2026
Term 3
- Dates
- July 19 - 31, 2026
Term 4
Course Highlights
Sample Schedule
Day 1: Understanding the Fashion Business Landscape
Kick off the week with an overview of today’s fashion industry. Explore major brand portfolios, including Condé Nast, and analyze key case studies. Learn what defines a successful fashion brand and begin developing an understanding of core strategic elements like unique value propositions.
Day 2: Running a Fashion Business Today
What does it take to launch a fashion brand in a competitive market? This session focuses on entrepreneurship and brand development. Gain insight into leadership, management and the challenges of building a business from concept to reality.
Day 3: Developing a Brand
Dive deeper into brand strategy by examining leading fashion labels. Learn how to apply tools such as SWOT and PESTEL analyses and evaluate what makes a brand succeed. Begin shaping your own brand strategy in preparation for the final project.
Day 4: Customer Profiles and Visualization
Understand the importance of knowing your audience. Learn how to define and communicate your ideal customer through detailed profiles. Explore how brand identity—style, tone and visual presence—drives customer connection and loyalty.
Day 5: Marketing and Communications
Bring your brand to life through marketing and communications. Explore the roles of marketing and public relations in promoting a brand. Discover how these disciplines work together to build awareness, tell compelling stories and achieve business goals.
Course Topics
Students will learn from fashion academics, industry experts and Vogue staff. They will also work in small teams to produce a business concept suitable to pitch to industry.
Topics include:
- Careers in Fashion
- Design and Craft
- Manufacturing and Sustainability
- Branding, Marketing, PR and Events
- Beauty and Fragrance
- Retail and Distribution
- Creative Services
Site Visits
Visits will include a combination of trips to major New York City art museums and galleries, as well as designers’ studios and other places related to fashion, including the esteemed Vogue HQ.
Site visits may include:
- Vogue HQ
- Spring Studios
- The Costume Institute at The Metropolitan Museum of Art
- Brooklyn Museum
- Museum of Arts and Design
- Flagship stores along the Garment District on Fifth Avenue
- Boutiques in fashion districts such as Williamsburg, Bushwick, Chelsea,
- East Village and Noho
- Designer studios and atelier
Guest Speakers
Students will hear firsthand from fashion industry experts and fashion business professionals about the topics that shape our understanding of the fashion, media and luxury lifestyle industries.
Guest speakers may include:
- Fashion designers and entrepreneurs
- Fashion industry professionals in a variety of roles
- Fashion critics and journalists
- Museum curators and educators
Admissions
Vogue Summer School is open to high school students (grades 10-12 and Graduating Seniors based on the grade the student is entering in the Fall 2026 school year). Students must be 15 years old by the first day of their term. All students applying to Vogue Summer School for the first time are required to complete an online application. Returning students do not need to reapply. Our online application can be completed in a few basic steps. As students work through their application, they may save their progress and return to the application before final submission.
Tuition and Fees
Residential Program
Students live in dorm-like facilities in Lower Manhattan.
| Tuition, Room and Board | $7,440 |
| Materials Fee * | $255 |
| Total Cost of Attendance | $7,695 |
Day Program
Students commute to campus and do not receive room and board.
| Tuition and Daily Lunch on Class Days | $5,940 |
| Materials Fee * | $255 |
| Total Cost of Attendance | $6,195 |
A non-refundable initial payment of $1,500 is due within two weeks of receiving your acceptance letter in order to register for the program.
Students who enroll in multiple terms are eligible for a $500 discount on each term.
Refer a friend and you’ll both receive $250 off tuition. Both students must enroll and contact admissions at precollege@voguecollege.com for the discount to be applied.
Flexible payment plans are available to all families.
*Materials Fees cover activities, equipment, and other instructional materials. Program fees do not include health insurance. All students are required to have their own health insurance coverage.
FAQs
For more details on the day-to-day program experience, studying in New York City, and answers to common questions, please see our Summer 2026 FAQ page.
New York
New York City, where tradition meets innovation at every corner, stands as a vibrant epicenter of cultural diversity and creativity. From the upscale boutiques of Fifth Avenue to the eclectic fashion scenes of SoHo and Williamsburg, the city pulses with diverse inspiration.
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