Fashion Business Essentials: Understanding Key Trends, Brands & Markets
Discover how high-profile fashion brands apply cultural insights to map key styles and trends.
Go behind the scenes of the dynamic world of fashion and discover how high-profile fashion brands apply cultural insights to map styles and trends. Develop your business and leadership skills and learn how marketing and public relations are integral to promoting the most exciting brands today.
Who is this course for?
If you love fashion and are interested in a future career in the industry, whether it be as an entrepreneur or one of the many roles in this fast-paced industry, this course is for you. Designed to let you explore the fashion business from your own home, this course will empower you with the know-how to choose a career path unique to your abilities.
Your final portfolio
This course culminates in the creation of a business proposal, from a customer profile and brand moodboard to a fully realized marketing campaign concept and social media advertisement.
Schedule
Program Dates
Applications for our fall courses are now closed. Stay tuned for winter dates and sign up to be notified when registration opens.
Made to fit your schedule, Vogue Online Essentials courses are asynchronous so you can participate at your convenience.
Program Length
Four Weeks
Sample Schedule
All course content is self-paced—weekly modules unlock with completion of the previous week’s discussion tasks, assignments and readings. All assignments are given feedback by our industry expert faculty. The following is an example of a weekly module.
Introduction to the Fashion Industry
- The Fashion System
- Case Studies: LVMH, Prada, Burberry and Kerring
- Task: Find your own case study
Briefing and Ideating a Business
- Business Idea Generation
- Defining Brand Identity and Vision
- Task: Brainstorm your business concept
Developing a Brand Identity
- Trend Forecasting
- Research Methods
- Using Expert Intuition and Future Forecasting
Course Topics
Students will gain insights into branding, marketing, PR, and retail from industry experts and fashion academics. Through weekly practical assignments such as creating customer profiles, conducting market research, and shooting social media ads, students will build key skills.
Topics include:
- Introduction to Fashion Business
- Understanding Fashion Markets
- Fashion Branding and Products
- Promoting and Selling Fashion
Eligibility
Vogue Essentials courses are open to ages 14-17. Students must be 14 years old by the first day of their course.
Fees
Each four-week course is $995.
