Sample Schedule

All course content is self-paced—weekly modules unlock with completion of the previous week’s discussion tasks, assignments and readings. All assignments are given feedback by our industry expert faculty. The following is an example of a weekly module.

Introduction to the Fashion Industry

• The Fashion System
• Case Studies: LVMH, Prada, Burberry and Kerring
• Task: Find your own case study

Briefing and Ideating a Business

• Business Idea Generation
• Defining Brand Identity and Vision
• Task: Brainstorm your business concept

Developing a Brand Identity

• Trend Forecasting
• Research Methods
• Using Expert Intuition and Future Forecasting

Guest Speakers

Students will hear firsthand from fashion industry experts and fashion business professionals about the topics that shape our understanding of the fashion, media and lifestyle industries.

Guest speakers include:

• Rose Carlisle, Special Events Manager at Vogue, supports major events including the Met Gala, Vogue World, and Forces of Fashion.
• Susannah Coe, Freelance Partnerships Director and Communications Specialist, has spent many years at British Vogue and has also worked with GQ and Tate.
• Eunice Chi is the Senior Vice President of Subscriptions at Daily Mail and former Executive Director of Global Consumer Revenue for Vogue and Architectural Digest at Condé Nast.
• Geraldine Wharry, Fashion futurist and founder of Trend Atelier, advises brands including Nike and Christian Dior. Her work has been featured by Vogue, BBC, Financial Times, and The Business of Fashion.
• John Muleba is a Creative Brand Strategist, specializing in luxury branding, with experience at Burberry, Alexander McQueen, and Louis Vuitton.
• Esther Knight is a Trend Forecaster, fashion business and sustainability expert, Founder of Fanfare Label, and winner of a Vogue Business Award in 2025.
• Harriet Posner is a Marketing and Branding Expert and author of Marketing Fashion: Strategy, Branding and Promotion. Posner has worked with global fashion brands and led higher education programs in fashion communication and promotion.
• Dan Vo is Vice President of Pre-College at Vogue College of Fashion, museum educator, and cultural programmer. He founded the V&A LGBTQ+ Tours and is a trustee of Queer Britain.
• Gabrielle Shiner-Hill is a Digital textile and 3D fashion expert, co-founder of Bureau 555, and consultant to companies including Esquel and Dewhirst, helping fashion businesses adopt sustainable digital workflows.
• Zoe Souter, Head of Careers, has four decades of experience at Vogue, including ten years as Bookings Editor at British Vogue, with a key role in establishing Vogue College of Fashion.

Course Topics

Students will gain insights into branding, marketing, PR, and retail from industry experts and fashion academics. Through weekly practical assignments such as creating customer profiles, conducting market research, and shooting social media ads, students will build key skills.

Topics include:

• Introduction to Fashion Business
• Understanding Fashion Markets
• Fashion Branding and Products
• Promoting and Selling Fashion

Eligibility

Vogue Essentials courses are open to ages 14-17. Students must be 14 years old by the first day of their course.

Fees

Each four-week course is $995.