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Vogue Fashion Branding & Communication

Learn how brands build value for consumers and adapt their marketing approaches to stay relevant.

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The Vogue Fashion Branding & Communication course is an engaging online programme focused on building effective branding strategies in the fashion industry. This course is ideal for fashion professionals, marketers, and enthusiasts aiming to master the art of fashion communication and branding.

You will learn how to craft compelling brand stories, develop strategic communication plans, and effectively engage with target audiences across multiple platforms. With guidance from experts at Vogue and other Condé Nast brands like Glamour and GQ, you’ll gain practical insights into managing and enhancing fashion brands. 

By the end of the programme, you will have developed a strategic brand communication plan, gaining the skills to elevate brand identity and effectively communicate in today’s competitive fashion market.

Structure

Each week consists of a minimum of 7-8 hours of online activity a week including recorded lectures, assigned tasks, and live sessions as well further content (assigned readings, video, audio). This will vary from student to student.  In addition to recorded content, weekly course highlights include:

Live Lectures from an academic or industry professional

Live Course Leader Sessions where you will have a chance to discuss the week’s content, receive feedback, engage with your fellow students, and enrich your week’s learning

 Vogue College Presents Series where you will have access to high-profile industry guest speakers in three live sessions on select Tuesdays

 Virtual Graduation on the final day. All online students are invited to join along with their Course Leaders, Industry Guests, and College Academics.

This online course allows you to work through the content at your own pace, making it ideal for professionals and students looking to advance their skills in Fashion Branding and Communication. Each module focuses on a key aspect of the role, combining theoretical insights with practical applications.

Course Outline

  • Week 1. The Context of Fashion.: What’s Going on & Changes to the Fashion System.
  • Week 2. Digital Media: New Technologies and Approaches for Fashion Marketing.
  • Week 3. The Fundamentals of Fashion Branding: How Brands Build Relationships.
  • Week 4. New Trends in Brand Promotion: Marketing & Communication.
  • Week 5. The Future Reimagined Part I: Sustainability & Social Responsibility.
  • Week 6. The Future Reimagined Part II: Future Vision.
  • Weeks 7-8: Final Course Tasks

Modules

This course covers the following key areas of brand management and communication:

Fashion Brands & How They Market & Promote Their Values & Products

Explore how fashion brands communicate their values and market their products, focusing on strategies that align brand identity with consumer expectations.

The Different Facets of Understanding Consumers

Gain insight into the key aspects of consumer behaviour, including motivations, preferences, and trends, to help tailor branding and marketing efforts effectively.

Ethics & Sustainable Brand Practices

Examine the growing importance of ethics and sustainability in branding, and how companies are evolving their practices to meet modern consumer demands.

Brand Strategy

Learn the fundamentals of brand strategy, from defining a brand’s mission and vision to developing consistent messaging that resonates with target audiences.

Building a Brand From Scratch

Discover the essential steps involved in creating a new brand, from concept development and positioning to launching in a competitive market.

How Brands Use Social Media to Connect With Their Audiences

Explore how fashion brands leverage social media platforms to engage with consumers, build communities, and drive brand loyalty.

The Future of Fashion Brands & How Branding is Changing

Delve into the evolving landscape of fashion branding and examine how digital trends and consumer values are shaping the future of brand identity.

Schedule

Course Dates

  • 31 March 2025 – 23 May 2025 | Book Now
  • 23 June 2025 – 15 August 2025 | Book Now
  • 06 October 2025 – 29 November 2025

Class Days & Times

Flexible online study

Accreditation

Accrediting Body & Award Structure

This programme is awarded by Vogue College of Fashion. It is structured as an eight-week online course. The programme combines academic rigour and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.

Credits

The course carries no credits within the UK’s Regulated Qualifications Framework (RQF).

Careers

This programme contains modules, experiences and opportunities designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional practice.

Within the course content, there will be many career and professional development elements and activities available to you.

Previous Vogue College students have gone on to work at: Condé Nast, Vogue, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L’Oréal, Hayley Menzies, Grazia, HanSpringett LTD (AKA H-Lans), GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton and many more.

Technology

Hardware Requirements

Laptop

PC / Mac desktop

Mobile / Tablet device

Operating System Requirements

Windows 7 or higher (recommended)

MAC OS X 10.6 (Snow Leopard) or higher (recommended)

The latest operating system on mobile / tablet devices

Visual & Audio Requirements

Speakers and microphone, or headset

Webcam

Fees

UK Student International Student
£850.00                             £850.00

We offer course fee reductions to alumni. Visit our Terms & Conditions for more details.

Tuition fees may increase annually in response to market conditions.

Deposit Payment & Instalment Options

To secure your place on the course, the tuition fee must be paid in full at the point of booking. Please note, there is no deposit option available for bookings.

Students do not have the option to pay the tuition fee in instalments for this course.

Student Loans, Scholarships, & Bursaries

Students studying at Vogue College of Fashion are currently ineligible for student loans.

Admissions

We seek applicants with a passion for fashion, media, and luxury lifestyle industries, ready to make an impact on the future of fashion. Book your place directly with the College, ensuring all required documents are submitted.

Full Admissions Requirements

How to Book

Whether a UK or international applicant, you should book your place directly with the College here. All required documents outlined in our full admissions requirements must be included with the application. For enquiries regarding entry requirements or the admissions process, contact our Admissions Office admissions@voguecollege.com or +1 646-438-7268.

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Deadline

Online Courses remain open to book two days following the start date of the course.

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