Condé Nast Traveler Course in Digital Marketing & Communication for Hospitality, Restaurant, & Tourism Businesses
Acquire essential skills in digital marketing and strategic communication to redefine the digital narrative in hospitality and tourism.
Discover the world of digital marketing and communication for hospitality, restaurants, and tourism with Vogue’s online course, created in collaboration with Condé Nast Traveler. Designed for those looking to thrive in the travel and hospitality industries, this programme equips aspiring professionals with essential skills in digital marketing and strategic communication.
This course is ideal for both professionals and newcomers in hospitality management, tourism marketing, and digital content creation. It offers an opportunity to sharpen skills in digital strategy and audience engagement, focusing on communication and content creation for key digital platforms.
Designed to help you redefine digital storytelling, the course covers everything from social media to data analytics, fostering creativity, innovation, and ethical integrity. With hands-on online learning, you’ll gain real-world experience in driving engagement and building brand presence. Access masterclasses and workshops led by industry leaders to refine your skills and expand your network, preparing you for success in digital marketing for hospitality and tourism.
Structure
Our three-month online programme combines practical and professional skills across three modules, preparing you for a career in the hospitality, restaurant, and tourism industries. The flexible format blends self-directed study with live virtual group sessions led by the course leader.
Each unit includes assessments and hands-on projects with direct tutor feedback. The course ends with a final project, applying your skills to a real-world scenario. You’ll access interactive webinars, video lessons, and exclusive manuals from industry professionals, with ongoing support through live sessions and email.
This online programme is designed for aspiring marketers and communication professionals looking to focus on hospitality, restaurants, and tourism, as well as experienced industry professionals aiming to advance in digital marketing and communication. The course offers hands-on training and insights from industry leaders. The modules include:
Fundamentals of Tourism & Hotel Communication Management
Learn the core principles of tourism and hotel communication management. This module covers essential strategies for building and managing brands within hospitality. You’ll develop skills in commercial communication to strengthen brand identity and customer engagement, preparing you for success in the competitive hospitality industry.
Digital Marketing in the Hotel & Tourism Sector
Master digital marketing strategies tailored to the hospitality and tourism industry. Explore topics like web analytics and search engine optimisation, and learn to create data-driven campaigns that enhance online visibility. This module equips you to craft strategic digital marketing plans aligned with industry trends and business goals.
Cross-Curricular Subjects
Gain a broader perspective on key topics essential to success in tourism and hospitality management. This module covers protocol and etiquette, hospitality management, event planning, and media relations. These cross-disciplinary skills will help you ensure seamless operations, strengthen brand presence, and deliver exceptional guest experiences.
Course Content
UNIT 1. Introduction to the Hospitality and Tourism Sector
UNIT 2. Brand Creation and Management in the Hospitality and Tourism Sector
UNIT 3. Commercial Communication in the Hospitality and Tourism Sector
UNIT 4. Introduction to Digital Marketing in the Hospitality and Tourism Sector
UNIT 5. Web Analytics and Search Engine Positioning
UNIT 6. POEM (Paid, Owned, and Earned Media) and KPIs (Key Performance Indicators)
UNIT 7. Digital Marketing Plan
UNIT 8. Social Media
UNIT 9. Media Relations and Content Creation
UNIT 10. Protocol, Hospitality, and Event Organization
Schedule
Course Dates
- 17 Sep – 12 Dec 2025
Class Days & Times
Flexible online study
*The webinars are live, and the schedule is communicated to students in advance. These sessions are recorded and published on the platform so that students can access them. Additionally, the classes are held in the afternoon, Spanish time, to facilitate attendance.
Accreditation
Competency Certificate
This online course is offered by Vogue College of Fashion and is certified by the University of Nebrija. The program offers a unique blend, combining academic rigor and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s extensive network of industry professionals.
The Final Project is mandatory to obtain the degree.
Credits
The programme does not carry any European Credit Transfer System (ECTS) credits.
Diplomas
Technology
Hardware Requirements
Laptop
PC / Mac desktop
Mobile / Tablet device
Operating System Requirements
Windows 7 or higher (recommended)
MAC OS X 10.6 (Snow Leopard) or higher (recommended)
The latest operating system on mobile / tablet devices
Visual & Audio Requirements
Speakers and microphone, or headset
Webcam
Fees
| Spanish Student | International Student |
|---|---|
| 990€ | 990€ |
Tuition fees may increase annually in response to market conditions.
Deposit Payment & Instalment Options
Payment for our online courses is made directly through this website. You can choose to make a one-time payment of the total course fee or split the payment into several installments
Click here for one-time payment
Click here to split the payment into two installments
The course must have been paid in full before its start date.
A refund of the place reservation rights may only be requested in the event of impossibility of attendance due to a justified serious illness or other unexpected reason of comparable severity, as well as due to force majeure.
Student Loans, Scholarships, & Bursaries
This course does not offer scholarships. Students are welcome to explore other third-party methods or schemes of financing.
Admissions
The only requirement to enroll in our online courses is to be +18.
These courses do not require any prior education or professional experience.
You can enroll in the course directly through our website:
Discounts
If you have already completed or you are enrolled in the course Condé Nast Traveler Course in Digital Marketing & Communication for Hospitality, Restaurant, & Tourism Businesses you may be interest in another program. You can find here the list of courses compatible with this program and benefit from a reduced course fee:
Vogue Digital Marketing & Communication: Fashion & Luxury
- 40%
- Final price: 594 euros
Vogue Communication, Public Relations & Event Organisation
- 20%
- Final price: 792 euros
Vogue Fashion Marketing & Social Media
- 20%
- Final price: 792 euros
Vogue Fashion Photography
- 10%
- Final price: 891 euros
Vogue Fashion Design
- 10%
- Final price: 891 euros
