Vogue Digital Marketing & Communication: Fashion & Luxury
Develop expertise in digital storytelling, social media management, and data analytics for fashion and luxury lifestyle.
Discover the world of digital marketing and communication specifically for the fashion and luxury lifestyle sectors with Vogue’s online course. This Vogue Digital Marketing & Communication: Fashion & Luxury programme is designed for both newcomers and experienced professionals looking to excel in fashion media, marketing, and luxury brand management. It provides comprehensive training in digital strategy, audience engagement, and brand management within the fashion industry.
The course focuses on essential skills such as digital storytelling, social media management, and data analytics, with an emphasis on fostering creativity and ethical practices. Through immersive online learning, you’ll gain practical experience and insights from industry leaders. Interactive masterclasses and workshops will help you refine your skills, build a professional network, and prepare for success in the dynamic field of digital marketing and communication.
This programme combines theoretical knowledge with practical application, ensuring you are well-equipped to handle the challenges and opportunities in luxury fashion and lifestyle marketing. Whether you’re aiming to start a new career or advance in your current role, this course offers valuable tools and expertise to help you succeed in a competitive environment.
Structure
Our three-month online programme combines practical and professional skills across three modules, preparing you for a career in fashion, fashion media, and luxury lifestyle industries. The flexible format blends self-directed study with live virtual group sessions led by the course leader.
Each unit includes assessments and hands-on projects with direct tutor feedback. The course ends with a final project, applying your skills to a real-world scenario. You’ll access interactive webinars, video lessons, and exclusive manuals from industry professionals, with ongoing support through live sessions and email.
Fundamentals
Learn the core principles of luxury fashion communication. This module covers essential strategies for building and managing high-end fashion brands. Develop skills in brand identity, customer engagement, and effective communication within the luxury market.
Specific
Explore digital marketing strategies specific to the fashion and luxury sectors. Study web analytics, search engine optimisation, and data-driven campaign creation. This module equips you to develop strategic marketing plans that align with industry trends and business goals.
Transversal
Gain insights into essential areas for success in fashion and luxury lifestyle management. This module covers protocol, etiquette, event planning, and media relations. Master skills that ensure smooth operations, enhance brand visibility, and deliver outstanding experiences.
Course Content
UNIT 1. Creating a Briefing
UNIT 2. The Modern Consumer Journey
UNIT 3. Web Analytics and Research
UNIT 4. POE (Paid, Owned, and Earned Media) and KPIs (Key Performance Indicators)
UNIT 5. Introduction to the World of Luxury
UNIT 6. Digital Marketing Strategy and Plan
UNIT 7. Introduction to Key Digital Marketing Tools
UNIT 8. Digital Marketing Tools (Part I)
UNIT 9. Digital Marketing Tools (Part II)
UNIT 10. E-commerce
Schedule
Course Dates
- 17 Sep – 12 Dec 2025
Class Days & Times
Flexible online study
*The webinars are live, and the schedule is communicated to students in advance. These sessions are recorded and published on the platform so that students can access them. Additionally, the classes are held in the afternoon, Spanish time, to facilitate attendance.
Accrediation
Competency Certificate
This online course is offered by Vogue College of Fashion and is certified by the University of Nebrija. The program offers a unique blend, combining academic rigor and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s extensive network of industry professionals.
The Final Project is mandatory to obtain the degree.
Credits
The programme does not carry any European Credit Transfer System (ECTS) credits.
Diplomas
Technology
Hardware Requirements
Laptop
PC / Mac desktop
Mobile / Tablet device
Operating System Requirements
Windows 7 or higher (recommended)
MAC OS X 10.6 (Snow Leopard) or higher (recommended)
The latest operating system on mobile / tablet devices
Visual & Audio Requirements
Speakers and microphone, or headset
Webcam
Fees
| Spanish Student | International Student |
|---|---|
| 990€ | 990€ |
Tuition fees may increase annually in response to market conditions.
Deposit Payment & Instalment Options
Payment for our online courses is made directly through this website. You can choose to make a one-time payment of the total course fee or split the payment into several installments
Click here for one-time payment
Click here to split the payment into two installments
The course must have been paid in full before its start date.
A refund of the place reservation rights may only be requested in the event of impossibility of attendance due to a justified serious illness or other unexpected reason of comparable severity, as well as due to force majeure.
Student Loans, Scholarships, & Bursaries
This course does not offer scholarships. Students are welcome to explore other third-party methods or schemes of financing.
Admissions
The only requirement to enroll in our online courses is to be +18.
These courses do not require any prior education or professional experience.
You can enroll in the course directly through our website:
Click here for one-time payment
Click here to split the payment into two installments
Discounts
If you have already completed or you are enrolled in the course Vogue Digital Marketing & Communication: Fashion & Luxury you may be interest in another program. You can find here the list of courses compatible with this program and benefit from a reduced course fee:
Vogue Communication, Public Relations & Event Organisation
- 20%
- Final price: 792 euros
Vogue Wedding Planning
- 10%
- Final price: 891 euros
Vogue Fashion Journalism: Fashion, Beauty & Lifestyle
- 10%
- Final price: 891 euros
Vogue Fashion Marketing & Social Media
- 50%
- Final price: 495 euros
Vogue Retail Design & Visual Merchandising: Fashion & Luxury
- 10%
- Final price: 891 euros
Condé Nast Traveler Course in Digital Marketing & Communication for Hospitality, Restaurant, & Tourism Businesses
- 40%
- Final price: 594 euros
Vogue Fashion Design
- 10%
- Final price: 891 euros
