Vogue’s 5 Days of Beauty Marketing & Brand Strategy
Learn about the inner workings of the beauty industry and get insider knowledge on how beauty brands operate.
Discover how beauty brands carve out a distinctive space in the market and create lasting value through brand positioning, consumer insight, concept development, strategy, and image-making.
Throughout the course, you’ll be guided by experienced beauty professionals as well as key industry guests, gaining insights into the processes behind building a successful beauty brand.
You will also respond to an industry-simulated or partner-brand brief and explore how beauty businesses translate brand strategy into marketing activity, customer experience, and visual storytelling. Guided by experienced industry professionals, move from brand briefing and strategic thinking through to visual storytelling, presentation, and professional feedback.
By the end of the course, you will have contributed to a collaborative beauty brand concept and developed an individual portfolio element, giving you tangible evidence of your strategic, creative, and commercial development.
This course is ideal if you are:
- Eager to explore a career in beauty marketing, brand strategy, or brand development
- Currently studying or recently graduated and interested in beauty marketing, consumer insight, strategic storytelling, and brand innovation
- An aspiring freelancer looking to build foundational skills in marketing, brand building, and customer engagement
- Curious about the industry and wanting to understand how beauty brands create impact and succeed in a competitive market
Schedule
Class Days & Times
Monday, Tuesday, Wednesday, Thursday, Friday 10am-5pm
Course Structure
Day 1
Begin with an introduction to the contemporary beauty industry, trends and trend forecasting. You will receive the central collaborative brand brief and begin exploring target customer, brand positioning, identity and strategic direction.
Day 2
Examine brand strategy, consumer insight, and marketing development, considering how narrative, digital thinking, and visual direction support a distinctive beauty brand. Attend the Bringing the Masthead to Life session with Condé Nast industry speakers.
Day 3
Explore beauty marketing, content, and customer engagement. This is supported by a beauty, retail, brand, cultural, or industry visit that connects course learning with contemporary practice and provides research for project development.
Day 4
Explore retail, entrepreneurship, and customer experience while progressing the collaborative project and your individual portfolio element. Practical image-making is incorporated during the week according to the brief and industry access.
Day 5
The course culminates in collaborative project presentations to an industry panel, followed by feedback, Q&A, individual reflection, and the end-of-course celebration.
The day overview provided is intended as a sample itinerary for illustrative purposes only. Activities, timings, locations, and other details may vary and are subject to change.
Structure
Across five days, you will move from understanding the contemporary beauty landscape into practical, industry-style project development. Through brand-strategy workshops, consumer insight, marketing development, digital content creation, and talks from industry experts, you will explore how beauty brands build identity, connect with customers, and drive demand in a competitive market.
Accreditation
Accrediting Body & Award Structure
This program is awarded by Vogue College of Fashion. It is structured as a five-day program. The program combines academic rigor and industry engagement with practical and professional skills, drawing on the expertise of Vogue’s wide network of industry professionals.
Credits
The course carries no credits within the UK’s Regulated Qualifications Framework (RQF).
Certification
Students who successfully complete a 5 Days of course will receive a certificate of completion. Certificates are awarded to students who attend a minimum of 80% of the course (4 days), including the final presentation day, and actively participate in core sessions and final outputs.
Upon successful completion, you will receive a Vogue College of Fashion Certificate of Completion. Eligibility is subject to meeting the course attendance and participation requirements.
Careers
This short program contains tasks, experiences and opportunities designed to equip you with the introductory skills, knowledge and practice crucial for starting to build a successful career in fashion from personal development to professional practice.
Within the course content, there will be career and professional development elements and activities available to you such as meeting industry professionals, learning about different career journeys and understanding potential careers opportunities.
Previous students from Vogue College of Fashion have gone on to work at brands such as: Condé Nast, Vogue, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L’Oréal, Hayley Menzies, Grazia, HanSpringett LTD (AKA H-Lans), GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton and many more.
Living
Discovering student life is essential for your journey at Vogue College of Fashion. From advising you on accommodation to navigating London, we’re here to guide you through it all.
International Students
Vogue College of Fashion welcomes international students, fostering a dynamic, diverse learning environment. With students from various countries, our campus reflects Vogue’s global perspective and encourages cultural exchange.
Fees
| UK Student | International Student |
|---|---|
| £1,095 | £1,095 |
We offer course fee reductions to alumni. Visit our Terms & Conditions for more details.
Tuition fees may increase annually in response to market conditions.
Deposit Payment & Instalment Options
To secure your place on the course, the tuition fee must be paid in full at the point of booking. Please note, there is no deposit option available for bookings.
Students do not have the option to pay the tuition fee in instalments for this course.
Student Loans, Scholarships, & Bursaries
Students studying at Vogue College of Fashion are currently ineligible for student loans.
Additional Costs
For guidance on the cost of living in London, please refer to our Living in London page. Accommodation information can be found on our Accommodation page. A study trip abroad in year one is optional and not included in the course fee. Details on costs are provided at the start of the course, with estimated expenses listed on the Living in London page.
Admissions
We seek applicants with a passion for fashion, media, and luxury lifestyle industries, ready to make an impact of the future of fashion. Students must be 18 years of age or older by the start of the course and are required to be proficient in written and spoken English (recommended equivalent of 6.0 IELTS/78 TOEFL).
Full Admissions RequirementsHow to Book
Whether a UK or international applicant, you should book your place directly with the College here. Registrations only takes about 5 minutes and will require the student to complete basic contact information and submit payment. For any additional questions about the program or the admissions process, contact our Admissions Office at admissions@voguecollege.com or +1 212-897-6644.
Join the Waitlist
For any sessions that have reached capacity and are operating on a waitlist, please contact Admissions at admissions@voguecollege.com to be placed on the list.
Book a Consultation
We encourage interested individuals to book a consultation time with a member of our admissions team to learn more about this course and our registration process.
Please use this link to book a consultation time via phone or video call.
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