Valeria Albornoz: “Understanding the language of each social media platform is key to building authentic communication in the fashion industry”

In a sector where communication happens in real time, mastering each platform’s language has become essential. With a background in communication and a strong customer focus, this learning has naturally shaped her professional approach.

She decided to expand her perspective by enrolling in Vogue Online Course in Social Media Marketing specialized in fashion—an experience she now directly applies in her professional environment.

Tell us about yourself and your background

I hold a degree in Social Communication with a specialization in Journalism, which has allowed me to develop a strategic perspective on communication, storytelling, and brand building.

I am currently the Store Manager at Sessùn in Zaragoza, where my main mission is to introduce and establish the brand’s universe in the city. As a French brand that has only recently arrived, my role is to bring its identity, values, and aesthetic closer to our clients through storytelling and a carefully curated shopping experience.

Beyond sales, we aim to create a space where fashion is experienced in a personal and approachable way—advising clients, creating total looks, and proposing combinations that reflect each woman’s style. Each in-store interaction is an opportunity to connect with our clients, convey the brand’s essence, and turn every visit into an inspiring experience.

 

Ver esta publicación en Instagram

 

Una publicación compartida de Valeria Albornoz (@valeria.ad87)

How did you hear about us?

For over a decade, I had wanted to study at Vogue College of Fashion. I have always considered it a benchmark in fashion education, so when the opportunity to do it online came up, it was the perfect moment.

What course did you take?

Vogue Online Course in Social Media Marketing specialized in fashion.

What did the course bring you?

The course gave me a global and strategic vision of the role social media plays in the fashion industry.

It helped me understand how each platform has its own language and how to use them intelligently to strengthen both a brand and a professional identity.

Which professor or session would you highlight?

I would especially highlight the Instagram session. It was very practical and full of insights that I could apply immediately.

In general, each module dedicated to a social media platform provides very concrete tools to grow, communicate authentically, and gain visibility within the sector.

What did you enjoy most about the course?

Without a doubt, the opportunity to connect with people from different parts of the world who share the same passion: understanding how social media marketing works within the fashion universe.

If you were to take another course, which one would you choose?

I would love to take the Branding and Fashion Communication course to continue expanding my knowledge and develop stronger communication strategies in my work.

Why would you recommend Vogue College of Fashion’s online courses?

Because, even though it is a short course, it offers a very complete and up-to-date vision of content creation in fashion.

Through brand analysis, trends, and strategic planning, it gives you the tools needed to understand how to build relevant and effective content within the industry.