Image by Maria Likhtman
Could you share a little about your background and current work?
I have always been creative, and I come from a background that values both creative and strategic thinking. I originally founded Baby Bunny, a baby clothing brand with a European touch. Through my first brand, I discovered that my true passion is in visual strategy and creating new offerings within the fashion market. Recently, I launched my own boutique consultancy, Sashinka, which specializes in social media strategy and visual branding for fashion, beauty and lifestyle businesses.
What made you choose Vogue College of Fashion for your studies?
Studying at Vogue College of Fashion was a dream of mine. For as long as I can remember, I saw it as something almost unreachable, but I always knew that one day I would make my dream come true. Vogue has always represented innovation and excellence in fashion. I wanted to learn from an institution that not only understands trends but also shapes them. For me, studying at Vogue College of Fashion meant connecting with a global perspective and gaining tools that are relevant to today’s fast-changing digital world.
Why did you choose to enroll in Vogue Social Media Strategy & Marketing?
I believe that social media is the most powerful tool for shaping brand identity and connecting with audiences. The Vogue Social Media Strategy & Marketing course offered exactly what I was looking for—a balance between creativity and business, and an opportunity to learn how global brands build strong, authentic relationships with their communities.
What was your experience like participating in the course?
The course was inspiring, practical and eye-opening. I particularly enjoyed the case studies as they gave me a deeper understanding of how leading brands operate. It felt like I was part of a creative hub, surrounded by global perspectives and industry insights.
Can you share an example of an assignment that you particularly enjoyed?
The project I enjoyed the most was creating a collaboration between a brand and bloggers/influencers. This assignment gave me the chance to truly understand how things work behind the scenes and how much precise research is required to make the right match. I learned the importance of finding someone whose values and identity align perfectly with the brand. This insight was very powerful for me and continues to guide the way I approach collaborations today.
How did the course support you in launching your business?
The course gave me both the confidence and professional framework needed to finally launch Sashinka. Through the tools and strategies I learned, I realized that I could transform my ideas into a real business model. The course was not only about learning theory, but about acquiring a clear structure, practical guidance and the encouragement I needed to take the first step. This was the turning point that allowed me to believe in myself and open my own boutique consultancy.
Looking back, what advice would you give to someone thinking about taking this course?
My best advice would be to not hesitate and just go for it. I delayed my registration for quite some time, but once I finally enrolled, I realized it was the best decision I could have made. The knowledge I gained, the inspiring people I met, from fellow students to lecturers and guest speakers, all made the journey truly unforgettable. It felt like a dream come true.
Explore online courses in key fashion subjects including creative direction, branding and communication, marketing and styling.
