Tell us a bit about yourself and your background

My professional journey began in the world of sports, where I trained as a coach and developed a strong sense of teamwork, discipline, and consistency. Later, I discovered my passion for retail—an environment where I’ve steadily grown until becoming a Store Manager. Today, I lead the Blue Banana team in Zaragoza, a new challenge where I combine leadership, organization, and visual sensitivity. For me, working in retail goes far beyond selling—it’s about creating experiences and treating every detail of the store as a personal extension.

How did you hear about us?

Honestly, through my partner. She’s a senior technician in fashion patternmaking and design, and this year she already created her own collection for a fashion contest. She was the one who sparked my curiosity for Vogue and encouraged me to explore these top-tier courses you offer across various areas of fashion and retail.

Which online course did you take?

I completed the Vogue Online Course in Retail Design and Visual Merchandising for the Fashion and Luxury Sector, November 2024 edition.

What did the course give you?

A much broader perspective on the visual world. I discovered that even in hotels, visual merchandisers play a key role in creating appealing layouts in every corner of their spaces. On top of that, I developed my own fashion portfolio and my first visual guide for the Spanish brand Gimaguas as my final project. And exclusively for you—I’ll share something exciting: thanks to that visual guide, Gimaguas contacted me via LinkedIn to interview for the role of Store Manager for their new Madrid flagship. It didn’t work out this time, but it was an amazing opportunity.

Which instructor stood out the most?

Definitely Patricia Rivera and my tutor Ángela. I had the most interaction with them, and they’re absolute professionals through and through. They supported me immensely throughout my time at Vogue. I especially remember our final session before submitting the project—they gave me brilliant feedback and shared insights I hadn’t considered for my visual guide. So thank you to them and to all the other instructors for every single class.

What did you enjoy the most?

What I appreciated most was the closeness during the classes and how effectively the instructors communicated their knowledge. That, to me, was the key to understanding everything clearly and being able to execute the assignments perfectly.

If you were to take another course, which one would it be?

Honestly, I’d repeat this one for all the reasons I’ve mentioned. But if I had to choose a different one, I’d go for the course in Fashion Marketing. I think it’s a disruptive program that can really set you apart, allowing you to focus on what matters and understand the deeper ‘why’ behind marketing and advertising decisions.

Why do you think the online courses from Vogue College of Fashion stand out?

Truly, it’s the professionalism of the Vogue team. From the first interactions before the course even starts, they create a space of trust. And throughout your studies, you feel supported and guided by your instructors and fellow students. One more advantage: the program’s flexibility allows you to manage your workload and schedule your tasks and exams according to your availability. Personally, that made things much easier and more manageable. For me, it’s been a real pleasure to be part of Vogue College of Fashion—and I already have my next challenge with you in mind.

More information about the Vogue Online Course in Retail Design and Visual Merchandising for the Fashion and Luxury Sector here.

Words and images provided by Daniel de Miguel Zapata.