On January 24, Vogue College of Fashion hosted its first Open Day of the year at its Madrid campus, welcoming prospective students eager to explore a future in fashion and luxury.

The day began with opening remarks from Carlos Canseco, Academic Director at Vogue College of Fashion, who introduced the school’s vision and provided an overview of the master’s programs, with special emphasis on the upcoming October intake. His welcome set the tone for a day dedicated to academic excellence, real-world industry relevance and transformative career paths.

Masterclass 1: Influencers and Fashion Brands, with Rebeca Muinelo

The first masterclass was delivered by Rebeca Muinelo, Partner & Head of Influencer Marketing at COMM Media Group. She shared key strategies for building effective collaborations between luxury brands and digital influencers, focusing on:

• strategic profile selection,
• immersive and emotionally engaging experiences,
• and bold, out-of-the-box creative thinking.

Rebeca illustrated her insights with standout campaigns from Louis Vuitton, Armani Beauty and Fendi, offering attendees a deep understanding of how digital storytelling is redefining luxury in today’s market.

Roundtable with students

The roundtable was co-moderated by Carlos Canseco, Academic Director, and Susana Ibáñez, Director of Internships and Career Services. It featured three voices from the Vogue College community at different stages of their academic journey:

• Amanda Trujillo, alumna of the Master Vogue in Fashion and Beauty Communication
• Fiona Gusmano, current student of the International Master Vogue in Luxury Business
• Alba Jiménez, current student of the Master Vogue in Fashion Business Management

Together, they shared personal stories, academic experiences and professional insights—offering prospective students a sincere and inspiring glimpse into life at Vogue College of Fashion.

Masterclass 2: Experience as the Core of Modern Luxury, with Mehdi Bensalah

The day concluded with an inspiring keynote by Mehdi Bensalah, alumnus of the Master Vogue in Fashion Communication and currently Senior Client Advisor at Tiffany & Co. Drawing from his experience with Cartier and Louis Vuitton, Mehdi explored how customer experience has become the defining value of modern luxury.

“Luxury isn’t about selling expensive products—it’s about creating trust, emotion and memories,” he explained. His session was a compelling reminder that luxury is, above all, about how a brand makes people feel.