On January 21, students from the Vogue Master’s in International Luxury Business enjoyed a unique learning experience: an exclusive visit to Club NUBA, a global leader in bespoke luxury travel. Accompanied by Carmen Sáenz, luxury expert and program professor, they participated in a masterclass led by Joaquín Forte Barrera, Retail Director at NUBA.

During the session, Joaquín Forte shared NUBA’s strategic vision, its unique brand pillars, and the value proposition that has made it a global benchmark in the luxury sector. The event offered an inside look at how a high-end brand is built on excellence, personalization, and flawless customer experience.

NUBA has been named the World’s Leading Luxury Travel Agency for the third consecutive year by the prestigious World Travel Awards—the “Oscars of Tourism”—thanks to its dedication to crafting unique, tailor-made experiences executed to world-class standards.

This visit is part of the program’s experiential learning approach, connecting students with top industry players so they can experience firsthand the values and dynamics that define contemporary luxury. The session also explored the evolution of the high-end consumer, the keys to differentiation in a competitive market, and the essential role of retail in brand building.