Understanding Creative Identity: Finding Harmony Across Creative Practices

Image courtesy of Aaron Mundow.

Could you share a little about your background and current work?

My background is quite diverse and multidisciplinary. It spans both artistic and academic paths, from over 20 years of dance and a diploma in piano to studies in architecture and design.

I have three years of experience in the events industry, particularly in the production and spatial design of fashion shows, which has given me a deeper understanding of the inner workings of the industry.

Over time, my work has naturally evolved into creative direction and production, especially within the fashion, events and brand experiences.

I currently work as a freelance creative designer and project manager, collaborating with brands on visual concepts, spatial design and content creation. I also develop my own content, exploring the intersection between design, fashion and storytelling.

What made you choose Vogue College of Fashion for your studies?

After a few years spent working primarily in project management, I felt the need to reconnect more intentionally with my creative side.

During my design studies—and earlier on, when I had more time to dedicate to personal content—I felt a stronger creative drive. Over time, as I focused more on production and management, my creativity became less central.

As I decided to continue my path as a freelancer and invest more in creativity, exploration and personal expression, I felt the need for a new stimulus and a fresh perspective.

Vogue College was the right environment in which to explore this shift, combining industry insight with a more conceptual and strategic approach to creativity.

What were the most valuable skills you gained during the course?

One of the most valuable skills I gained was the ability to observe more deeply and with intention.

Vogue’s 5 Days of Creative Direction course pushed me to go beyond surface-level aesthetics and understand how and why creative ideas are formulated and communicated. This also translated into a stronger ability to engage with other creatives, exchange perspectives and absorb different ways of thinking.

More than introducing entirely new knowledge, the course reactivated instincts and sensibilities I already had, encouraging me to trust them and develop them further.

It strengthened my curiosity, turning it into a more conscious and essential part of my creative process.

Describe your favorite day of the course. Where did you go, who did you meet?

My favorite day was the one that combined the visit to Harvey Nichols with the talks at the Royal Society of Arts.

What I particularly appreciated about the visit to Harvey Nichols was the opportunity to get lost in the space. I researched details, trained my eye and gradually started to shape a concept for the final project.

The visit allowed me to view the store not just as a retail environment, but as an experience. In this context, it was also very interesting to talk with Art and Creative Director Timothy Rennie, who strongly encouraged us to stay curious, observe, imagine and continuously research—an approach that really resonated with me.

The afternoon was equally valuable as we received insights from people working in the industry, including younger professionals at the beginning of their careers. It was interesting to better understand roles I was already familiar with, but from a more internal perspective.

Afterwards, with some other classmates, we continued the conversation in a more informal setting, sharing thoughts, backgrounds and perspectives in a cafe. It was a very natural and inspiring moment of connection that added another layer to the experience.

How has the course contributed to your professional growth?

The course contributed to my professional growth by helping me redefine how I position myself within the creative field. It allowed me to see my work as part of a broader creative practice, where architecture, production and content all intersect.

More importantly, it reinforced something I already felt: that I’m not suited to a conventional, office-based path, but rather to a more independent and creative direction.

It made me realize that all the different parts of my background, which might seem parallel at first, can actually come together and inform a unique perspective, each contributing valuable insights to my approach to creative direction.

What specific lessons from this course have influenced your approach as an architect and creative producer?

One of the key lessons that influenced my approach was the importance of starting from a clear concept and emotional intention before moving into execution.

Coming from architecture and design, I have always had a strong creative approach. However, over time, my training and professional experience had made my process more rigid and outcome-driven.

The course helped me loosen that framework, bringing back a more instinctive, exploratory way of thinking while still maintaining structure.

Now, when I approach a project, I first think about what I want people to feel and then build every element, from space to visuals to content, around that intention.

How has the course shaped your perspective on the fashion industry?

The course didn’t change my perspective on the fashion industry but, rather, refined it. It helped me see more clearly how different roles, processes and perspectives come together to shape a coherent vision.

It reinforced my understanding of fashion as a system that goes beyond aesthetics, where communication, storytelling and experience all play a central role.

Who would you recommend this course to, and why?

I would recommend this course to anyone working in the creative field who feels the need to express themselves more and explore their own perspective.

It’s especially valuable for those who don’t see themselves on a conventional path and are looking for a way to approach creativity in a more open and multidimensional way.

I also think the course would be particularly useful for those who have just completed their studies. Looking back, I would have found it very valuable even at that stage, as it helped me define my direction with more awareness and intention.

More specifically, I believe it’s particularly suited to people with backgrounds in design, architecture or other creative disciplines who are looking for new inspiration. This is your opportunity to gain exposure to different perspectives from around the world and insight from the Vogue environment and its industry professionals.

 

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