What made you choose Vogue College of Fashion for your studies?
I chose Vogue College of Fashion because I knew the College offered strong networking opportunities, and I believe building the right connections is essential in the industry. Beyond the academic side, I wanted to be in an environment where I could meet professionals, learn from people already working in fashion and position myself for future opportunities.
What were the most valuable skills you gained during your program?
One of the most valuable skills I gained was learning how to use the full Adobe Creative Suite. Considering the work I do now, being confident with tools like Photoshop, InDesign and Illustrator has been extremely useful. It helped me work faster, communicate ideas clearly and produce professional content to a high standard.
Can you describe a project or collaboration that had a significant impact on your learning experience?
An impactful project included learning how to plan, record and produce a podcast. It gave me a real understanding of storytelling through audio, from structuring an episode to working on tone, pacing and editing. That experience later helped me develop and launch Decode Sessions, the podcast for Decode Collectif, which has become an important part of our company’s communication and content strategy.
How did the faculty and industry professionals influence your career path?
Listening to faculty and industry professionals share their own career journeys helped me understand that in fashion, your path is rarely linear.
Often you study for one specific role and then you end up doing something quite different. I was part of the MA Fashion Journalism and Editorial Direction program, but I became a creative strategist.
What I learned is still essential to what I do today. I create content but with the purpose of positioning brands in the market. Overall, their guidance taught me not to put myself in a box and to stay open to the opportunities that come along.
How did your time at Vogue College of Fashion shape the way you approach culture-led storytelling and brand strategy in your role as Creative Strategist at Decode Collectif?
My time at Vogue College of Fashion shaped the way I approach storytelling by teaching me to look at fashion and beauty through a cultural lens, not just as products. The program helped me understand how trends are built, how communities form around brands and how storytelling can create meaning and relevance.
In my role as a Creative Strategist at Decode Collectif, I apply that mindset every day. I focus on creating content and campaigns that feel connected to what people care about while still staying true to a brand’s identity. It also trained me to think editorially, building clear narratives, strong messaging and a consistent tone of voice, which is key when positioning brands in a competitive market.
What advice would you give to emerging professionals looking to stand out and make their mark in today’s competitive fashion industry?
My main advice would be to stay open to opportunities, even if they don’t look exactly like the role you imagined for yourself. The industry moves fast and the people who stand out are often the ones who can adapt and grow.
Be genuinely passionate about what you do and keep learning. Don’t just follow the fashion landscape, stay informed about the culture we’re living in and take inspiration from nearby industries like music, film and entertainment because they influence fashion more than ever.
I’d also recommend building a strong foundation by understanding the history of fashion and the brands you admire. And finally, invest in networking: meet people in the industry, understand who holds key positions in magazines and brands and build real relationships over time.
Your final MA project was a podcast and today Decode Sessions has become a communication tool for exploring fashion, marketing and lifestyle through cultural change. How did that academic project evolve into what it is now?
It evolved very naturally but not in a straight line. The original idea changed at least three times before it became what Decode Sessions is today. Each version helped me understand what was working, what wasn’t and what kinds of conversations felt more relevant and honest.
One of the biggest things Vogue College of Fashion taught me was not to stay too attached to a single idea. Being open to changing direction and sometimes completely reshaping the concept is part of the process. I experienced that with many assignments and I carried the same approach into the podcast.
Over time, it moved from an academic project to a real communication tool for Decode Collectif, shaped by the cultural shifts we’re living through and the topics we wanted to explore in a meaningful way.
How does the podcast continue to shape dialogue around fashion, marketing and beyond?
With the podcast, we made a clear choice to take a strong marketing-led angle to explore contemporary culture, how people behave as consumers, why certain trends happen and what brands can learn from them.
It’s a space where we can analyze what’s happening now but also try to predict what might come next.
For example, we look at why so many of us are currently fascinated by Korean culture and products, from K-beauty to entertainment. We ask questions like why Chanel still doesn’t have full e-commerce or how founder stories and personal lives can shape a brand’s identity and narrative.
We also explore what the future could look like, such as whether platforms like Twitch might become the next frontier for advertising and brand building. For me, that intersection between culture, marketing and consumer behavior is one of the most interesting conversations happening right now.
What advice would you give to current Vogue College of Fashion students?
I’d say study the history of fashion as much as you can and make the most of every class, even the ones that feel outside your main interests.
Networking is also key: go out, attend events, meet people and enjoy the experience. At the same time, try not to put too much pressure on yourself. If an assignment doesn’t go well, it’s not the end of the world. Use it to understand what you can improve, learn from your mistakes and stay open to changing direction.
Build strong relationships with your classmates because they will likely become your future colleagues. Keep a positive attitude, support others and be someone people enjoy working with.
And finally, try to have a good relationship with your tutors since their guidance and feedback can make a real difference.
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