At Vogue College, the Collaborative Industry Project offers students an extraordinary chance to work directly with executives from leading luxury fashion, travel and beauty brands. These industry giants set the brief and our BA students rise to the challenge.

This initiative is a dynamic blend of business insight, creative vision, and collaboration. It pushes students to think beyond aesthetics, considering real-world commercial demands and discovering how business objectives shape creative ideas.

Each year, two prestigious brands craft a ‘live’ brief, which is then presented to students. They select the brand they want to partner with and begin developing innovative solutions. Historically, our students have delivered ideas so compelling that many brands have integrated them into their marketing strategies.

For 2025, the choice was between Dr. Barbara Sturm and Anna von Weston, two names synonymous with luxury. And once again, our students are proving that the future of fashion and beauty is in capable hands.

The Brief

Dr. Barbara Sturm

Students were challenged to design a 360-degree campaign encompassing marketing, PR, social media and content strategy. The goal? To position Dr. Barbara Sturm as the leading voice educating and engaging Gen Z worldwide in her pioneering Anti-Inflammatory World.

Anna von Weston

Following the successful showcase of Anna von Weston Milano-London at the prestigious Watch & Jewellery Middle East Show in May 2025, AVW is gearing up for its official UAE launch in 2026. Students stepped into the role of Creative Communication Specialists, tasked with identifying how best to position and expand within a chosen UAE territory.

Here’s What Our Students Had to Say:

“The Collaborative Industry Project is a really fun collaboration between Vogue College students and a guest brand. It feels like the culmination of everything we’ve studied so far, either technical, like Adobe Premiere Pro, or more theoretical, like consumer behavior. “—Luli Santamaria Micher, BA Fashion Communication & Industry Practice

“We get to choose between Dr. Barbara Sturm or Anna von Weston. One is in the beauty industry, one’s in fine jewelry. Basically, you get to create a 360 campaign for either one. It’s really a moment for me to get to show all my skills and even some from the internship I did.”—Bianca Peace, BA Fashion Communication & Industry Practice

“I chose Ana von Weston to create a marketing strategy for her to launch in the UAE. It gave us an insight into what the industry is like after we graduate, it gives us a real sense of purpose.”—Fernanda Delgado, BA Fashion Communication & Industry Practice

“The main thing that I’ve learned is networking techniques and the professionalism, being able to be hands-on and connect with the brand. We are trying to align to their values and it has been very fun and nourishing.”—Paulina Ruby, BA Fashion Communication & Industry Practice