Avalon Thursby

Avalon has built her career in luxury fashion public relations, specialising in brand communications, media relations, and event management. As an Account Executive at Zoe Communications, she works across fashion and beauty accounts including Maje, ILIA Beauty, and VEJA, developing press strategies and supporting brand visibility.

Prior to joining Zoe Communications, Avalon gained experience at Lo Studio Ivana Giachino Consultancy, where she worked with brands including Zimmermann, Mejuri, Dr. Barbara Sturm, and Moët & Chandon. Her early career also included roles with Condé Nast Britain, Arlettie Paris, and London Fashion Week events, giving her hands-on experience across luxury events, influencer relations, and brand communications.